Marketing is essential if you want your business to prosper. However, many business owners equate marketing to advertising, which is just a part of it. Marketing is a mix of activities that compose production, setting the right price, promotion and the people involved in and out of the business. A business is said to be successful in its marketing campaign if this entity can create a marketing plan that will address the need of each of these key areas. Do you want to have a successful marketing campaign for your business or are still in the process of putting up a marketing plan? Then you must be able to avoid the pitfalls below.
Giving Up Too Soon
Are you new in the industry? Do you know that most business owners fail because they simply did not have the patience to wait for some of their efforts to bear fruit? It takes time for people to warm up to new products and services. If you do not see immediate results, never give up too soon. Think of it as a child trying to wean from her mother’s milk. People are like that. Just because you think that you are offering them the best products that technology could produce, they will easily ditch the current products they use in exchange for something new. Give them time to warm up to your ideas.
Having No Idea Who Should be Using Your Products
Many marketers think that simply because they have the best products and services, this is enough to communicate its benefits to the entire world. Do you honestly think that you can sell expensive purses or collagen supplements to the male population? Before you come up with an advertisement or a social networking post, you should think of the people who may want to use your products and services. What would entice them? What do you think can be placed in your advertisements that will attract their attention?
Not Taking the Time to Listen
When you set up your office, you may have set up a social networking page or a RingCentral hosted PBX specifically for entertaining customers. However, there is a difference between just listening about their complaints and being able to address their problems. For example, one customer may be saying that your products are too expensive for its features. While you may think that their main concern is the high price, maybe they just want some added features to the product and are willing to pay the high price. You have to be able to discern the real concerns of customers and as soon as you are able to determine these, then create an action plan to solve the problem.
Not Minding Your Competition
If you say that you have to do your own thing and should only be concentrating on your products and services, then you are mistaken. You also need to research the marketing efforts done by your competition. How well are they doing in the market? How many customers do they already have? If you know how they sell and market their products and services, you can create a counter action plan to guide some of their existing buyers into your business. If they are marketing efforts are geared towards having high standards, then you too can benefit from this type of action.
Not Being Able to Communicate in Layman’s Terms
Marketers can be excited when creating advertising campaigns that they tend to use jargons not fit for common people. Instead of creating your own articles or product descriptions, it would be better if you hired someone to do the writing for you. A professional writer is adept in creating content that will be understood by the masses.