We all know that Apple is one of the most popular manufacturers of high quality mobile devices. And because the company is a leader in the high-end market, there is no question as to why most, if not all of its products are also very expensive. However, with the rise of more affordable Smartphones like those from Samsung, HTC, Huawei, and ZTE, it has been rumored that Apple will finally be releasing a cheaper iPhone model so that it can compete with these companies.
So is this true? Is there really a cheaper iPhone in the works? Well, this may just be the case. What is still a mystery is if the phone will belong in the budget-range category or if it will fall in the mid-range market.
New iPhone Model Targeted for Budget-Range Consumers
According to Tong Zixian, the CEO of Pegatron, it is highly likely that Apple will be launching an iPhone with a cheaper price tag attached to it – cheaper, in the sense that its price is lower than the rest of the iPhone models. Also, according to the Pegatron CEO, the ‘cheaper’ iPhone model will be launched together with the company’s next-generation mobile device sometime in the latter part of this year.
So what has made Apple finally decide to launch such a device? Well, there are a lot of theories when it comes to this topic, one of which is the fact that major competitors such as Samsung and HTC as well as the minor ones including Huawei and ZTE, are already becoming a favorite among many consumers. Samsung and HTC products are in the mid-range market, while those of Huawei’s and ZTE’s are more in the budget-category. This then provides consumers with a lot more options to choose from if they cannot afford what Apple has to offer. And sadly, many of them cannot.
Also, with the rumors that Apple will be debuting more than just a single iPhone model, more and more people are getting their hopes high that the company will indeed be releasing a cheaper device. Reports claim that the company is looking for more ways to reach out to individuals in emerging markets who want to experience the use of the iPhone, but do not have the financial means to do so.
Budget-Range or Mid-Range? The Truth
So what is the truth? Will there really be a cheaper iPhone model that consumers in the budget-range can easily afford? The simple answer is that no, it is highly unlikely that a budget-range iPhone will ever be released. This may happen if Apple makes great changes in the design, the build, the specs, and the overall quality of the device. If a budget-range iPhone will be developed, chances are, it will be made of lower quality materials – something that Apple is not known for. This can change the company’s reputation forever, a risk that it may well not be willing to take.
What is possible though is that Apple will be launching an affordable model – a model that will belong to the mid-range market, where most of the top-selling Android phones (such as those from South Korean company Samsung and HTC) also fall under.
Final Thoughts
In the event that Apple will indeed be offering a more affordable iPhone sometime in the near future, this may not bring the same kind of high quality performance that the older iPhone models are known for. It still is a good idea though, so that more people will be able to experience its use. However, if you are specifically looking for a telecom platform that your business will definitely benefit from, it will be wiser for you to stick with something that has gained the trust of millions, such as the RingCentral phone service.
