Bad Bunny’s first Super Bowl halftime show is set to turn Sunday night into the “Benito Bowl”, and New York City is treating it like a major concert with a football game attached. From Midtown rooftops to Brooklyn warehouses and Queens sports bars, venues across the five boroughs are promising full‑volume coverage of the Apple Music Super Bowl LX Halftime Show live from Levi’s Stadium in Santa Clara.
When and how to watch the halftime show
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show during the NFL championship between the New England Patriots and the Seattle Seahawks at Levi’s Stadium on Sunday, February 8.
- Kickoff: 6:30 p.m. ET.
- Halftime window: roughly 8:00–8:30 p.m. ET, depending on game stoppages.
- TV in the US: NBC, nationwide.
- Streaming: Peacock (paid tiers), plus many live‑TV bundles such as YouTube TV, Hulu + Live TV and Fubo that carry NBC in New York.
- Audio: live on SiriusXM’s Super Bowl LX Radio (Ch. 79) and Caliente (Ch. 152) for listeners who want the performance feed without the TV broadcast.
Bad Bunny’s performance is expected to run 12–15 minutes, starting immediately after the second quarter ends.
Where to watch in New York City: Manhattan & rooftop views
A number of Manhattan bars and lounges are leaning into the halftime hype, promising full sound for the show and, in some cases, Latin‑leaning after‑parties.
- 230 Fifth (Flatiron) – 1150 Broadway, Manhattan
The rooftop bar is hosting a Super Bowl party with large screens indoors and outdoors, plus classic gameday snacks like nachos and sliders; tickets start at just under $30 on Eventbrite and the event is 21+.
- The Ainsworth – Midtown – 45 E 33rd St
A staple for big games, The Ainsworth has more than 50 TVs and is running food and drink specials; no tickets required, but reservations via OpenTable are recommended.
- Tara Mor (near Penn Station) – 150 W 30th St
The Irish pub is marketing itself as one of the “best Super Bowl parties in NYC,” with 16+ HD screens, Guinness on tap and game‑day platters; ideal for groups wanting a reliable Midtown base before and after the halftime show.
- Central Park Tavern – “Official” Bad Bunny watch party – Eventbrite listing
Billed as the “Official NYC Super Bowl & Bad Bunny Half Time Show Watch Party,” this Upper East Side tavern event runs from 6–11 p.m. and is explicitly themed around the halftime performance, with a crowd of Benito fans expected.
Downtown & Brooklyn: for football and Benito
If you want something closer to a concert crowd than a sports bar, a cluster of downtown and Brooklyn events are putting Bad Bunny front and center.
- SOB’s (SoHo) – 204 Varick St, Manhattan
The self‑described “wildest Super Bowl watch party” in NYC, with free drinks each time your chosen team scores, a 21+ door policy and a full‑volume broadcast of the game and halftime; RSVP is free via the venue’s website.
- The DL NYC (Lower East Side) – 95 Delancey St
The DL is hosting a Super Bowl party that explicitly promises a “full‑volume showing of Bad Bunny’s halftime performance” on its screens, followed by a reggaeton‑ and Latin‑inspired after‑party. Doors open at 5 p.m., 21+ only, tickets just over $10 on Eventbrite.
- Brooklyn Art Haus (Williamsburg) – 24 Marcy Ave, Brooklyn
A family‑friendly watch party with a happy hour next door from 4–6 p.m. before doors open; tickets are $10 on Eventbrite and count toward your bar tab, making it a lower‑key option for mixed football‑and‑music groups.
- Brooklyn “Benito Bowl” picks
Local round‑ups highlight a spread of Brooklyn venues—from sports bars in Williamsburg and Bushwick to more music‑forward spaces—branding their events around “The Benito Bowl” with themed cocktails and Latin sets after halftime.
Queens & the outer boroughs: Latin‑leaning parties
In Queens and the Bronx, several venues are marketing the night directly to Bad Bunny fans, blending the broadcast with DJs and Spanish‑language playlists.
- Dive Bar LIC (Long Island City)
Promoted as “the ultimate event,” Dive Bar LIC’s party starts with the game and halftime, then transitions into a live DJ takeover with DJ Camilo and DJ Manny Mills spinning until 4 a.m., with multiple big screens, hookah, and cocktail specials.
- Astoria bars (Queens)
Listings in QNS point to neighborhood sports bars such as Parlay, The Rabbit Hole, Murphy’s Bar and Oliver’s along Broadway and 23rd Avenue, many of which are advertising food and drink deals and big‑screen coverage of the halftime show alongside the game.
- Playoffs Sports Lounge (The Bronx) – 5668 Broadway
A Bronx option with more than 30 TVs, a DJ and an adults‑only policy, keeping the party going until 2 a.m., with optional bottle service and VIP seating.
Watching from home in NYC
If you’d rather keep it simple, and control the volume yourself, the basics are straightforward:
- In New York City, NBC is available over the air, via cable providers and through most live‑TV streaming bundles; check your local channel line‑up.
- Peacock will stream the game and halftime show live to subscribers; free trials and bundle deals may be available through some internet and mobile providers.
- Audio‑only fans can queue up SiriusXM’s Super Bowl LX Radio (Ch. 79) or Caliente (Ch. 152) around 8 p.m. ET to hear Bad Bunny’s set live.
Billboard’s streaming guide notes that cord‑cutters in NYC can also access short‑term packages or trials on YouTube TV, Fubo or Hulu + Live TV to get NBC for the weekend if they don’t already subscribe.
Why this halftime show is a New York event
For New York, Bad Bunny’s starring turn at Super Bowl LX lands just six days after he made Grammys history with the first all‑Spanish‑language album to win album of the year, keeping Debí Tirar Más Fotos at the center of the cultural conversation. The city is home to one of the largest Puerto Rican and broader Latino communities in the US, and local promoters are treating the Santa Clara performance as an unofficial New York‑wide Latin pride night.
That’s reflected in the branding: “Benito Bowl” flyers in Brooklyn, Spanish‑language promos from Queens bars, and downtown clubs promising reggaeton sets well past the final whistle. For casual football viewers who mainly tune in for the spectacle, the combination of a prime‑time halftime concert and a city full of big screens and late‑night trains makes this weekend feel less like a single show and more like a roving, five‑borough watch party.
Whether you opt for a Midtown rooftop, a Lower East Side dance floor, a Queens sports bar or your own couch with Peacock, one detail is fixed: sometime between 8 and 8:30 p.m. Eastern, the NFL will pause, NBC’s cameras will cut to the stage at Levi’s Stadium, and New York, like the rest of the country, will be watching to see how Bad Bunny turns a 15‑minute slot into the latest milestone in a year that already has his name written all over it.
